Will Keen’s grandfather fought in WWII. Will’s father fought in Vietnam. Will plays Call of Duty on his PlayStation 3 and uses non-dairy hazelnut creamer. So what happened to all the real men? They’re still here — they just smell like pomegranate body wash now.
Meet Will (Mather Zickel). His evolved, sensitive nature is why his awesome wife Theresa (Teri Polo) married him. But Will and his friends find themselves wondering — in a world of body spray and manscaping — what does it really mean to be a guy anymore? Will is more interested in finding the perfect gift for his son Nathan’s (Jake Johnson) 13th birthday than in doing his job selling insurance, sensitive soul Craig (Christopher Moynihan) still pines for his college ex Lisa, and Kenny (Dan Fogler) clamps down on his anger and asks himself “What would Tobey Maguire do?” when his ex Brenda (Amanda Detmer) starts seeing a guy who is everything he’s not (Henry Simmons). And though it may not come naturally, each new day brings these lovable beta males another opportunity to Man Up and be like their forefathers.